About
Dynamic marketing communications graduate with a visionary mindset and a strong inclination for learning. Leading expertise in content creation, brand development, and cultural intelligence, with 3 years of working experience in agencies, not-for-profits, retail, tourism, and hospitality industries.
Inspirations
I have developed a unique perspective on life as a person with a diverse range of interests, including music, cooking, books, culture, languages, history, and science. These passions have shaped my motivations and philosophy, inspiring me to constantly seek new ideas and approaches.
Skills
Leading expertise in content creation, brand development, and social media management, and copywriting. Recognised for an agile and results-driven approach, adept at leading teams and collaborating effectively to achieve shared goals.
Status
Seeking opportunities in a progressive environment to leverage academic foundation, contribute innovative ideas, and drive impactful outcomes through creative and strategic marketing initiatives.
Work Experience
A glimpse of my experience in the workplace.
Communications & PR Intern @ Cultural Infusion
I supported the implementation of strategic communication initiatives to enhance brand visibility and engagement. Through this experience, I honed my skills in storytelling, stakeholder engagement, and campaign coordination, while also gaining a deeper understanding of the unique challenges and opportunities within the non-profit sector. My responsibilities included:
- Drafting business presentations and proposals
- Managing social media platforms
- Assisting in the coordination of brand identity development.
Marketing Associate Intern @ Lancemore Hotel Group
I assisted in various aspects of the company's marketing campaigns, including market research, content creation, and social media management. I contributed to the development of:
- Marketing strategies to execute campaigns effectively
- Insightful recommendations to optimise successful marketing communication efforts
- Written and visual marketing materials aligning to company objectives and brand values
Communications Intern @ Bastion Asia
As an intern at Bastion Asia, a leading advertising company specializing in culturally diverse marketing strategies for Australian brands targeting Asian communities, I worked on:
- Building strategic partnerships and effectively communicating with influencers and companies to drive brand awareness and engagement.
- Enhancing the quality and accuracy of published articles through developmental editing and proof-reading.
- Providing monthly reports for clients, including progress updates, key recommendations, and future content plans, which helped to inform and guide their marketing efforts.
- Generating innovative campaign ideas and concepts to meet the needs and objectives of clients.
Co-Founder @ Jam & Toast Pins
I co-founded an online eCommerce business with my friend in 2020. Our business sells specialized enamel pins to both the global and local market. As a part of it, I:
- Conducted market research to identify trends and consumer preferences in the enamel pin market, allowing us to create designs that resonated with our target audience and differentiate ourselves in a crowded market, driving sales.
- Established interest checks and social media engagement for followers on Instagram, building a loyal customer base and driving brand awareness.
- Worked closely with overseas manufacturers to develop custom enamel pin designs, ensuring high-quality production and timely delivery.
- Developed and executed a comprehensive branding strategy, such as a unique brand name and logo, as well as the design and promotion of branded content on social media platforms, establishing a strong brand identity and increase brand awareness among potential customers.
To learn about my other work experiences, volunteering and more, contact me for my CV below.
Portfolio
A sample of my past work.
Jam and Toast Pins
Jam and Toast Pins is a fun and playful enamel pin brand, built with a strong presence on Instagram where we have been able to connect with our customers of female, young to middle-aged anime fans.
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Maison Balzac
A complete mock campaign I prepared for Maison Balzac, a houseware retail brand whose brand personality can be summed up as authentic, refined, and ethereal, emphasising the brand’s French-chic and playful concept.
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ASRC Catering
A complete brand refresh and marketing campaign I worked on in a team for ASRC Catering, a social enterprise that seeks to provide employment for asylum seekers in Australia.
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